Saturday, November 27, 2010

What Coach should be doing

                                              NEW VIDEO!!!
What COACH SHOULD BE DOING!!!!!

Wednesday, November 17, 2010

New Marketing Strategies (thought up by me)

So in my genius Brian i have come up with things that Coach might want to do to be even more awesome. I mean but how much more awesome can one company get? lol

I have 2 that I'm going to discuss today!

    1. I saw an ad on one of my other clothing's websites WWW.MAKEMECHIC.COM. They had something for there mailing list only called a 1 hour coupon where for one hour (depending on your time zone). For one hour they would give a discount if they had the code. I think that is is a great idea for coach to boost there online buying customers who don't have have Coach store in there area (major fail lol). This will also boost sales and help get the word out on the Coach Purses.

2. The free gift teaser. What?!? Everyone loves a free gift. Right? Hellz yea! so that's another Promotional and Marketing strategy. I know when i got to a store and have a coupon for something free well all know what you are going to buy more than what you came in for. Giving something free to people (Because we all know that people will come for the free gift) will not only get them in the store but it will also make them.....Look around a little bit and 9 times out 10 they will buy somethings..anything....in your store.

Wednesday, November 10, 2010

NEW NEW Vids!!!

OMG!!!!!



A better video will be posted next week!!

YEA for new technologies!

Went to the Coach store yesterday with my boyfriend....I found my Christmas gift...!!!!
Merry Christmas to me!!!






September 2010 POPPY TOTE BAG!!!! love this $295.00 at Macy's and The Coach Store

Saturday, November 6, 2010

How Coach Talkes to you!

Have you ever wondered how Coach talks to you?
How that little voice in your head just says "BUY ME BUY ME"? Well Coach uses 2 different types of marketing to reach you and make you buy things with money that you many not have :)!
Coach brands there products at different price ranges so that they reach a larder demographic. To the young college student to the hardworking business women (and even the hard working man). Coach calls this "accessible luxury"
They also use 2 different ways to get you to buy: 1 being a Direct- to - Customer using online, stores and catalogs. They also use Indirect way through department stores and other third-party retailers.
But it wasn't always like this, when Coach was just beginning they ONLY catered to the well how do you say.... Your mother and grandmothers generation. But that all changed in 1980's when the completely changed to target the Mothers Daughter and there sons with there Coach to business line to target the business person in you! With this sift business nearly doubled.